Kristy McCarley

Chief Marketing Strategist, Pure Firefly LLC

Kristy McCarley has always had a passion for learning.  She began dabbling in computer programming while she was just a junior in high school – which eventually paved the way for both an undergraduate and graduate degree in Engineering, and several years later, an Associate degree in Web Design. As a self-described “Techie-for-Life”, McCarley is a proud graduate of Howard University and member of Alpha Kappa Alpha Sorority, Inc. She’s enjoyed a successful IT career for over 20 years.

After her management position was eliminated in 2011, McCarley found herself at a career crossroads and ultimately decided to pursue a path to entrepreneurship by producing a hip-hop dance fitness program choreographed exclusively to Christian music.

In 2014, Shazzy Fitness became the #1 faith-based workout video and has been featured in several national media outlets including the Atlanta Business Chronicle, Examiner.com, Workout Trends, Chicago Tribune and the Christian Broadcasting Network. The DVD Shazzy Fitness: In the Beginning, was also named one of the “Top DVD Workouts of 2014” by the Chicago Sun-Times.

In 2015, McCarley was presented with yet another career opportunity – host of the radio talk show, “For the Health of It”, which aired weekly on the Source Radio Network.

Today Kristy McCarley is managing partner and Chief Marketing Strategist of the boutique digital marketing agency, Pure Firefly LLC. Pure Firefly’s mission is to support entrepreneurs, solopreneurs and small businesses build brand awareness and increase conversions through graphic artistry, website design and email marketing.