Founder of TheBrandistaGuide.com
Courtney Rhodes is author of Make Your Mark: Personal Branding Through ‘On-Purpose’ Living. She is a brand-building and marketing strategist and founder of TheBrandistaGuide.com, an informational blog that shares personal branding, style, career and lifestyle content for women; and CourtneyRRhodes.com, a branding and business blog.
A seasoned sales and marketing professional, she’s worked for some of the country’s largest media companies. As a General Sales Manager at Clear Channel, she trained and supervised her team, managed media assets, marketed the stations, built corporate and community partnerships and secured revenue for media properties.
Prior to becoming a brand marketing consultant, she worked extensively with top advertising agencies, PR firms, marketing directors, entertainment executives, sports franchises and business principals. Courtney acquired a niche for identifying and analyzing the need of brands and creating marketing, advertising and sponsorship programs that support those demands.
Courtney has a knack for working with socially conscious brands. Through years of working with these companies, she noticed a commonality in each brand’s approach that allowed them to accomplish their goals while supporting their communities. It is this model that led her to recognize the unconventional idea that the marketing and branding process can be used as a path to self-actualization and personal success.
Before releasing Make Your Mark, Rhodes was the product manager of Art Is Love, Love Is Art, a coffee table book dedicated to the art of Anthony Liggins. The book went on to win the 2014 GDUSA American Graphic Design Award.
Courtney has served as a committee member for Ford Motor Company’s Immersion Program, designed to take an intimate exploration into the lives of African Americans as a unique consumer segment; and co-chair of the William “Bill” Clinkscales Memorial Fund Golf Tournament at Clemson University. Courtney has been featured in The Atlantan magazine as one of Atlanta’s “Women of Power & Influence.” She’s a repeat presenter for the state of South Carolina’s Victim’s Advocacy Week; a member of the National Black Arts Festival Gala Committee; and enjoys speaking about entrepreneurship, personal branding, marketing, women’s empowerment and professional development.
A native of Shulerville, SC, Courtney holds a Bachelor of Arts degree in mass communications from Morgan State University, a Master of Arts degree in publications design from the University of Baltimore and she’s a graduate of the Small Business Administration’s Women Entrepreneurs of Baltimore program.
She lives between Chicago and Atlanta.